I have long been fascinated with self-given names, and the effect they have on the entity being named. Having grown up with my roots firmly planted in the computer security underground, I regularly met and dealt with people identified only by their self-given handles (pseudonyms). I soon began to notice that many of these people seemed to embody traits and mannerisms that coincidentally aligned with the character assumptions and mental imagery that their handle’s subject-matter embodied. After a while I began to wonder, did these personal traits cause the person to name themselves in a certain way, or did naming oneself a certain name begin to manifest such corresponding traits in the individual? I’ve done some preliminary research into this subject, however I’m not quite ready to release my results… that’s a discussion for another time. Instead, today I want to comment on an observation regarding an entity of another type; a corporation.